Coffee marketplace intelligence: the brand landscape
What’s coffee story in this city? What other brands are in my space? How am I different from them? What’s new? Who “owns” this market? From local to global, we reveal the competitive landscape.
Coffee markets are dynamic communities where the landscape of competitive brands is constantly shifting. If your strategy includes market expansion, development, or effective maintenance you need to be aware of the interplay of coffee brands at the local level and identify the rising players so that you can maximize your success.
Our marketplace analysis highlights the opportunities and challenges within a region that you want us to study. We frame the context for your brand based on the history of the market: when brands entered, how they expanded or declined, who’s who and who’s not. We show you the brands critical to the story of coffee in the region that may have a “home field” advantage. We identify which brands may be reaching a saturation point with their experience locally. We look for clusters of specific types of brands that reveal consumer preferences. By adding additional report criteria, you can target the specific data needs that you have: for example, local menus and pricing, or other characteristics or practices.
We create customized brand landscape reports for areas of any size: city, state, or region in North America. Your company can use this information to build a solid plan for the market.
How will you compete?